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All New Volvo 2011 V60

The all-new S60 packs more style, performance and technology than many of its competitors, but at a substantially lower price when showroom equipped. The all-new 2011 Volvo S60 beats a showroom equipped 2011 BMW 335i xDrive by a whopping $7,150, and a Mercedes-Benz C350 by an impressive $1,765. The all-new 2011 Volvo S60 sport sedan goes on sale in late 2010.

copyright Volvo Cars of North America, LLC

The all-new Volvo S60 pricing and options

Despite the all-new S60 sport sedan being exceedingly well equipped right out of the gate, there are a number of attractive option packages and single options available.

2011 Volvo S60 T6 AWD – $37,700
Destination charges – $850

Premium Package – $1,500

Power glass moonroof
Power passenger seat
Dual Xenon gas discharge headlights with Active Bending Light (ABL)

Climate Package – $800

Heated front seat
Heated windshield washer nozzles
Headlight washers
Rainsensor wipers
Interior Air Quality System (IAQS)

Multimedia Package – $2,700

Premium Multimedia Sound System with MultEQ XT by Audyssey,
Dolby Pro Logic II, 650 watts, 12 premium loudspeakers
Rear park assist camera
Navigation system with real time traffic updates
Map Care with two complimentary navigation updates

Technology Package – $2,100

Pedestrian Detection with Full Auto Brake
Adaptive Cruise Control (ACC) with Queue Assist
Collision Warning with Full Auto Brake
Distance Alert
Lane Departure Warning
Single Options

Metallic paint – $550

Premium Electric Silver paint – $675

Urbane Wood inlays – $300

Front and rear Park Assist – $500

Blind Spot Information System (BLIS) – $700

Personal Car Communicator (PCC) – $550

Touring chassis – N/C option

FOUR-C (Continuously Controlled Chassis Concept) Active Chassis – $750

17-inch “Njord” alloy wheels – N/C option

17-inch “Njord” alloy wheels with self supporting tires – $500

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  • The new five-cylinder 2-litre turbodiesel introduced in the all-new Volvo S60 is now available throughout Volvo Cars’ model range – and there are upgraded six-cylinder petrol engines too.
  • In the Volvo S80, V70, XC70 and XC60 the newly developed 2-litre diesel engine produces 163 hp and 400 Nm of torque. In these models the engine is badged the D3.
  • The Volvo S80, V70, XC70 and XC60 can also be specified with the high-performance D5 engine that produces 205 horsepower and 420 Nm of torque.
  • In the Volvo C30, S40, V50 and C70 the new 2-litre turbodiesel is available in two variants:
    • D4 with 177 hp and 400 Nm of torque.
    • D3 with 150 hp and 350 Nm of torque. This engine will be introduced in the C70 during the spring and later in 2010 it will also become available in the C30, S40 and V50.
  • Volvo S80, V70, XC70 and XC60 also get upgraded petrol engines:
    • New exterior color, Flamenco Red, for all four models.
    • The Volvo XC60 is also available in a new color, Seashell, and the range of wheel rims has been extended with a new 18-inch wheel with six double spokes.
    • The Volvo V70 gets color-coded lower body panels as standard, in line with the Volvo S80.
    • The Volvo On Call system can now be combined with the Bluetooth mobile phone service.
    • With Volvo On Call it is now even possible to activate the cabin heater remotely via SMS text messaging.
    • Electrically folding rear seat headrests in the V70 and XC70.
  • Among the other new features in the 2011 Volvo C30, S40, V50 and C70 line-up are:
    • The Volvo S40 and V50 now get the same larger iron mark as the Volvo C30 and C70. The grille’s design is otherwise unchanged.
    • New paint option for the Volvo C30, S40 and V50 – Flamenco Red. The Volvo S40 and V50 are now also available in Cosmic White and Orange Flame.
    • The range of upholstery in the Volvo S40 and V50 now includes a new contrasting leather option with black seat sides, white backrest and orange stitching.
    • C70 buyers can now specify optional parking sensors front and rear.
    • Cars with Volvo On Call now have the option of activating the cabin heater remotely via SMS text messaging.

Premiere for concept car from Volvo Cars’ official Racing and Performance Partner

c30 polestar

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Main objective with the Volvo C30 Polestar Performance Concept Prototype is to explore what happens when racing engineers and designers get free hands to build a street car without any limitations set by a specific racing regulation.

Polestar has a long and successful competition history with Volvo, racing with 850, S40, and S60. In 2009, Polestar won the STCC for Volvo Cars with the C30, a car they developed completely from scratch.

The close relationship between Polestar and Volvo Cars in testing and development has lead up to Polestar receiving the responsibility to develop Polestar Performance Engine Optimization Products as a complement to Volvos standard cars.

These products are sold through Volvos dealers on several markets and are the only engine optimizations for Volvo cars covered by Volvos original warranty and where the certified fuel consumption and emissions remain unchanged.

With the Volvo C30 Polestar Concept Prototype, Polestar aimed to build further on the strong driving characteristics of the standard C30 and at the same time illustrate the link between the racing cars and the Polestar Performance products.

The car is based on Polestars unique experience from developing the Volvo C30 into a winning race car. The interior and exterior design reflects Polestars know-how on the C30’s aerodynamic and driving properties derived through several years of development and testing – from computer simulations, to wind tunnel and race track testing.

The car will premiere for the public at Gothenburg Motor show April 22-25.

Polestar C30 Performance Prototype Technical Specification

Volvo T5: 2.5L Turbo with larger intercooler and KKK 26 turbo
Modified pistons, conrods and inlet camshaft

Power Output:  405 hp. Torque: 510 Nm

Quaife mechanical differential brake front and rear
Haldex AWD

Öhlins shock absorbers and springs
More responsive steering rack with 2,25 ratio

Front: Brembo 380mm discs with six piston calipers
Rear: Brembo 330mm discs with four piston calipers

Rims and Tires:
BBS FI 19×8,75″
Pirelli P Zero 235/35 ZR 19

Racing seats with Ternsjö leather and four point harness

Aerodynamics derived from the STCC race car

For more information, please log on to www.polestar.se or contact Hans Bååth, Polestar Performance Marketing Director +46-(0)708-920627

Copyright Volvo Car Corporation

Volvo cars press release – Today, 28 March, Zhejiang Geely Holding Group Co. Ltd and Ford Motor Company have signed a stock purchase agreement regarding the ownership of Volvo Car Corporation. The deal is anticipated to be completed in the third quarter of 2010.

Stated in Zhejiang Geely Holding Group’s press release:
Mr. Li Shufu, Chairman Zhejiang Geely Holding Group Co. Ltd, says:
“We are pleased to have reached this agreement with Ford, enabling us to safeguard and strengthen Volvo’s renowned brand heritage. This transaction will ensure Volvo’s Page 1 of 2 continued leadership in the premium segment, where it enjoys a global reputation for safety and environmental-friendly technologies. This famous Swedish premium brand will remain true to its core values of safety, quality, environmental care and modern Scandinavian design.”

“As part of the proposed transaction, Zhejiang Geely Holdings will maintain the strong collaborative relationships that Volvo has built with employees, unions, suppliers, dealers and above all, customers. On completion, Volvo Cars will be a separate company with its own management team based in Gothenburg, Sweden, and a new board of directors.
The board and the management will have a mandate to develop Volvo Cars’ leadership in safety and clean environmental technologies, expanding the company as a world-leading premium brand with a presence in more than 100 markets and ambitious plans in the fast-growing Chinese market.”

Facts about Zhejiang Geely Holding Group Co., Ltd.
Zhejiang Geely Holding Group Co. Ltd. was founded in 1986 with its headquarters in Hangzhou, China. Zhejiang Geely Holding Group and its associated companies have established operations that span the automotive value chain, from research, development and design to production, sales and servicing. They are a fully-integrated independent auto manufacturer producing cars, engines and transmissions. Today, they are one of China’s fastest growing automotive manufacturers, as well as the industry’s leading privately held group.

Click here to watch the press conference: https://www.media.volvocars.com/global/enhanced/en-gb/Media/Preview.aspx?mediaid=32185

For further information please go to:

Ford Motor Company’s media centre: http://www.media.ford.com/ and to Zhejiang Geely Holding Group Co.’s media centre: http://www.geely.com/global/media_centre/press_releases.html

Volvo Polestar STCC Pre-Season test 2010

Arnold Worldwide has partnered with EuroRSCG 4D to develop an integrated campaign to promote the introduction of the new Volvo S60 at the Geneva Auto Show. The theme, “The Naughty Volvo”, aims to build on the brand’s responsible reputation by showing it has a fun and adventurous side, too.

The campaign objective is to spark conversation about the new model among driving enthusiasts by demonstrating the S60’s driving dynamics, design and innovative technology. The campaign launches with a digital experience in March and will expand throughout the year to include TV, social marketing, press ads, experiential activity, outdoor and CRM elements.

The online campaign centers around three Naughty Volvo Films shot at Volvo’s proving grounds in Sweden. The digital experience allows consumers to engage with the films, which feature increasingly mischievous product demonstrations. Users will be able to turn up the films from levels one to three to increase the excitement of the product demonstration. The films can be accessed at www.naughty.volvocars.us.

Level One of the first film showcases The Naughty Volvo going through a product demonstration called Slalom. It shows the S60 undertaking a standard slalom test and finishes with the tagline, “Want it Naughty?” Level Two shows a naughtier looking S60 turning from standard orange to a hot red color completing the same course, but this time driving oh-so-close to delicate objects such as porcelain plates and a goldfish bowl which are precariously placed on top of the slalom cones. The end of Level Two asks the question, “Want it even naughtier?” Level Three shows the new S60 negotiating the same course, only this time driving backwards with expert precision. It ends with, “Not naughty enough? You tell us.”

At this point, users will be invited into a crowd-sourcing program where fans of the car are invited to submit ideas on how to create a Level Four experience, the most adventurous and mischievous of the product demos. The winning ideas will be produced by Arnold and EuroRSCG 4D and released prior to the S60’s on-sale date later this year.


The very first video footage of the all-new 2010 Volvo S60 will be released exclusively in social media. Volvo’s Facebook fans were the first to see it exclusively already in 2009. The video will then be released to the general public on YouTube as soon as the new year begins.

“We will ensure that this is the first car video on YouTube in 2010. It will be released on Volvo Car’s channel on YouTube a few seconds after we have entered the new year,” says Olle Axelson, Senior Vice President Public Affairs at Volvo Car Corporation.

The all-new Volvo S60 video will be released to the public on the YouTube channel VolvoCarsNews www.youtube.com/volvocarsnews a few seconds after midnight on Jan 1, 2010 CET (Central European Time).

See it Now on facebook:   All New Volvo S60 – First Footage

In our October 2009 post “Blink Artist first to see 2010 S60“,  we talked about blind artist Esref Armagan going to Volvo to paint the 2010 S60.  Well Esref has completed the painting (see below) and it’s up for sale on ebay.

2010 S60 Armagan

Using his hands as sensors Esref Armagan felt his way round the all-new Volvo S60 with its dynamic sculpted form with his hands and then did the painting all the while he was documented on film. The resulting documentary Volvo S60 Blind Preview got an  overwhelming reception from Volvo fans around the world.  Please find the film below.