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	<title>Why Volvo &#187; volvo news</title>
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	<link>http://www.whyvolvo.com</link>
	<description>All about Volvos and their owners</description>
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		<title>Video: Volvo XC60 Plug-in Hybrid Concept</title>
		<link>http://www.whyvolvo.com/2012/01/video-volvo-xc60-plug-in-hybrid-concept/</link>
		<comments>http://www.whyvolvo.com/2012/01/video-volvo-xc60-plug-in-hybrid-concept/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 23:56:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[volvo news]]></category>
		<category><![CDATA[plug-in]]></category>
		<category><![CDATA[volvo]]></category>
		<category><![CDATA[volvo concept]]></category>
		<category><![CDATA[XC60]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=359</guid>
		<description><![CDATA[Studio footage of the XC60 Plug-in Hybrid Concept. The film features a 360° exterior view as well as interior sequences.]]></description>
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</script></div><p>Studio footage of the XC60 Plug-in Hybrid Concept. The film features a 360° exterior view as well as interior sequences. The Volvo XC60 Plug-in Hybrid Concept is an electric car, a highly economical hybrid and a powerful high-performance car all rolled into one. The preferred driving mode is chosen via three buttons on the instrument panel: Pure, Hybrid or Power.</p>
<p><a href="http://www.whyvolvo.com/wp-content/uploads/2012/01/41632_1_51.mp4">XC60 Plug-in concept</a></p>
<p>&#8211;<br />
<video controls=""  style="margin: auto; " ype="video/mp4" name="media" muted="" width="470" height="270"src="http://www.whyvolvo.com/wp-content/uploads/2012/01/41632_1_51.mp4"></video></p>
<p>copyright Volvo Car Corporation</p>
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		</item>
		<item>
		<title>S60 and V60 R-Design</title>
		<link>http://www.whyvolvo.com/2010/09/s60-and-v60-r-design/</link>
		<comments>http://www.whyvolvo.com/2010/09/s60-and-v60-r-design/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 15:10:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[volvo news]]></category>
		<category><![CDATA[s60 R-Design]]></category>
		<category><![CDATA[V60 R-Design]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=323</guid>
		<description><![CDATA[An even sharper and more exciting Volvo drive. ]]></description>
			<content:encoded><![CDATA[<p>Introducing the all-new S60 and V60 R-Design &#8211; designed with true sports-car feel and featuring a specially developed chassis to ensure that the driving experience matches the car&#8217;s appearance.</p>
<p>Volvo S60/V60 R-Design Launch.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/u3gcuOePdxo?fs=1&amp;hl=en_US&amp;color1=0x3a3a3a&amp;color2=0x999999" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/u3gcuOePdxo?fs=1&amp;hl=en_US&amp;color1=0x3a3a3a&amp;color2=0x999999" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
]]></content:encoded>
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		<title>Black, flat, strong: Volvo S60 T6 Design by Heico Sportiv</title>
		<link>http://www.whyvolvo.com/2010/09/black-flat-strong-volvo-s60-t6-design-by-heico-sportiv/</link>
		<comments>http://www.whyvolvo.com/2010/09/black-flat-strong-volvo-s60-t6-design-by-heico-sportiv/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 14:33:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[volvo news]]></category>
		<category><![CDATA[Heico Sportiv]]></category>
		<category><![CDATA[S60 t6]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=313</guid>
		<description><![CDATA[The Volvo S60 T6 Design by Heico Sportiv. The sedan powers up to 330 hp  with only 100 models exclusively available as special editions in Sapphire Black metallic paint.  ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.whyvolvo.com/wp-content/uploads/2010/09/34530_6_7.jpg"><img class="alignleft size-thumbnail wp-image-315" title="S60 Flat Black" src="http://www.whyvolvo.com/wp-content/uploads/2010/09/34530_6_7-150x150.jpg" alt="S60 Flat Black" width="120" height="120" /></a>The Volvo S60 T6 Design by Heico Sportiv. The sedan powers up to 330 hp  with only 100 models exclusively available as special editions in Sapphire Black metallic paint.</p>
<p>Four-wheel drive and six-speed automatic</p>
<p>Heico Sportiv Body Kit, Suspension and Exclusive Design Elements</p>
<p>The exclusive interior details with the Heico Sportiv logo includes an aluminum shifter, an aluminum footrest, an aluminum pedal set and an aluminum &#8220;limited edition&#8221; plate with a particular production number.</p>
<div id="attachment_316" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.whyvolvo.com/wp-content/uploads/2010/09/34539_6_7.jpg"><img class="size-large wp-image-316" title="S60 T6 by Heico Sportiv" src="http://www.whyvolvo.com/wp-content/uploads/2010/09/34539_6_7-1024x682.jpg" alt="S60 T6 by Heico Sportiv" width="600" height="399" /></a><p class="wp-caption-text">Click to enlarge</p></div>
<div id="attachment_317" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.whyvolvo.com/wp-content/uploads/2010/09/34540_6_7.jpg"><img class="size-large wp-image-317" title="S60 Heico" src="http://www.whyvolvo.com/wp-content/uploads/2010/09/34540_6_7-1024x682.jpg" alt="" width="600" height="399" /></a><p class="wp-caption-text">Click to Enlarge</p></div>
<div id="attachment_314" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.whyvolvo.com/wp-content/uploads/2010/09/34543_6_7.jpg"><img class="size-large wp-image-314" title="S60 Black on Black on Black" src="http://www.whyvolvo.com/wp-content/uploads/2010/09/34543_6_7-682x1024.jpg" alt="S60 Black on Black on Black" width="600" height="900" /></a><p class="wp-caption-text">Click to Enlarge</p></div>
]]></content:encoded>
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		</item>
		<item>
		<title>2011 Pricing: S60 Sport Sedan</title>
		<link>http://www.whyvolvo.com/2010/05/2011-pricing-s60-sport-sedan/</link>
		<comments>http://www.whyvolvo.com/2010/05/2011-pricing-s60-sport-sedan/#comments</comments>
		<pubDate>Mon, 10 May 2010 13:40:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[volvo news]]></category>
		<category><![CDATA[335i]]></category>
		<category><![CDATA[A4]]></category>
		<category><![CDATA[C350]]></category>
		<category><![CDATA[IS350]]></category>
		<category><![CDATA[S60]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=273</guid>
		<description><![CDATA[The all-new S60 packs more style, performance and technology than many of its competitors, but at a substantially lower price when showroom equipped. The all-new 2011 Volvo S60 beats a showroom equipped 2011 BMW 335i xDrive by a whopping $7,150, and a Mercedes-Benz C350 by an impressive $1,765. The all-new 2011 Volvo S60 sport sedan goes on sale in late 2010.]]></description>
			<content:encoded><![CDATA[<p>The all-new S60 packs more style, performance and technology than many  of its competitors, but at a substantially lower price when showroom  equipped. The all-new 2011 Volvo S60 beats a showroom equipped 2011 BMW  335i xDrive by a whopping $7,150, and a Mercedes-Benz C350 by an  impressive $1,765. The all-new 2011 Volvo S60 sport sedan goes on sale  in late 2010.</p>
<div id="attachment_280" class="wp-caption aligncenter" style="width: 490px"><a href="http://www.whyvolvo.com/wp-content/uploads/2010/05/31640_1_52.jpg"><img class="size-full wp-image-280" title="2011 S60" src="http://www.whyvolvo.com/wp-content/uploads/2010/05/31640_1_52.jpg" alt="" width="480" height="360" /></a><p class="wp-caption-text">copyright Volvo Cars of North America, LLC </p></div>
<p><strong>The all-new Volvo S60  pricing and options </strong></p>
<p>Despite the all-new S60  sport sedan being exceedingly well equipped right out of the gate,  there are a number of attractive option packages and single options  available.</p>
<p>2011 Volvo S60 T6 AWD  &#8211; $37,700<br />
Destination charges &#8211; $850</p>
<p>Premium Package &#8211; $1,500</p>
<p style="padding-left: 30px;">Power glass moonroof<br />
Power passenger seat<br />
Dual Xenon gas  discharge headlights with Active Bending Light (ABL)</p>
<p>Climate Package &#8211; $800</p>
<p style="padding-left: 30px;">Heated front seat<br />
Heated windshield  washer nozzles<br />
Headlight washers<br />
Rainsensor wipers<br />
Interior Air Quality System (IAQS)</p>
<p>Multimedia Package &#8211; $2,700</p>
<p style="padding-left: 30px;">Premium Multimedia Sound System with MultEQ XT by Audyssey,<br />
Dolby Pro Logic II, 650 watts, 12 premium  loudspeakers<br />
Rear park assist camera<br />
Navigation system with real time traffic  updates<br />
Map Care with two complimentary  navigation updates</p>
<p>Technology  Package &#8211; $2,100</p>
<p style="padding-left: 30px;">Pedestrian Detection  with Full Auto Brake<br />
Adaptive Cruise  Control (ACC) with Queue Assist<br />
Collision  Warning with Full Auto Brake<br />
Distance  Alert<br />
Lane Departure Warning<br />
Single Options</p>
<p>Metallic paint &#8211; $550</p>
<p>Premium Electric  Silver paint &#8211; $675</p>
<p>Urbane Wood inlays &#8211;  $300</p>
<p>Front and rear Park Assist &#8211; $500</p>
<p>Blind Spot Information System (BLIS) &#8211; $700</p>
<p>Personal Car Communicator (PCC) &#8211; $550</p>
<p>Touring chassis &#8211; N/C option</p>
<p>FOUR-C (Continuously Controlled Chassis Concept) Active Chassis &#8211; $750</p>
<p>17-inch &#8220;Njord&#8221; alloy wheels &#8211; N/C option</p>
<p>17-inch &#8220;Njord&#8221; alloy wheels with self  supporting tires &#8211; $500</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Changes for 2011</title>
		<link>http://www.whyvolvo.com/2010/05/changes-for-2011/</link>
		<comments>http://www.whyvolvo.com/2010/05/changes-for-2011/#comments</comments>
		<pubDate>Wed, 05 May 2010 13:54:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[volvo news]]></category>
		<category><![CDATA[turbo diesel]]></category>
		<category><![CDATA[volvo]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=268</guid>
		<description><![CDATA[Among the other new features in the 2011 Volvo C30, S40, V50 and C70 line-up are:

    * The Volvo S40 and V50 now get the same larger iron mark as the Volvo C30 and C70. The grille's design is otherwise unchanged.
    * New paint option for the Volvo C30, S40 and V50 - Flamenco Red. The Volvo S40 and V50 are now also available in Cosmic White and Orange Flame.
    * The range of upholstery in the Volvo S40 and V50 now includes a new contrasting leather option with black seat sides, white backrest and orange stitching.
    * C70 buyers can now specify optional parking sensors front and rear.
    * Cars with Volvo On Call now have the option of activating the cabin heater remotely via SMS text messaging.
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<div id="attachment_269" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.whyvolvo.com/wp-content/uploads/2010/05/32273_1_5.jpg" target="_blank"><img class="size-large wp-image-269 " title="The Volvo C30 for STCC 2010" src="http://www.whyvolvo.com/wp-content/uploads/2010/05/32273_1_5-1024x682.jpg" alt="" width="600" height="399" /></a><p class="wp-caption-text">Click to enlarge</p></div>
<ul>
<li>The new five-cylinder 2-litre turbodiesel introduced in the all-new  Volvo S60 is now available throughout Volvo Cars&#8217; model range &#8211; and  there are upgraded six-cylinder petrol engines too.</li>
<li>In the Volvo S80, V70, XC70 and XC60 the newly developed  2-litre diesel engine produces 163 hp and 400 Nm of torque. In these  models the engine is badged the D3.</li>
<li>The Volvo S80, V70, XC70 and XC60 can also be specified with the  high-performance D5 engine that produces 205 horsepower and 420 Nm of  torque.</li>
<li> In the Volvo C30, S40, V50 and C70 the new 2-litre  turbodiesel is available in two variants:
<ul id="vcc_element_ul">
<li id="uid_33">D4 with 177 hp and 400 Nm of torque.</li>
<li id="uid_34">D3  with 150 hp and 350 Nm of torque. This engine will be introduced in the  C70 during the spring and later in 2010 it will also become available  in the C30, S40 and V50.</li>
</ul>
</li>
<li>Volvo S80, V70, XC70 and XC60 also get upgraded petrol engines:
<ul id="vcc_element_ul">
<li id="uid_124">New exterior color, Flamenco  Red, for all four models.</li>
<li id="uid_125">The Volvo XC60 is also  available in a new color, Seashell, and the range of wheel rims has  been extended with a new 18-inch wheel with six double spokes.</li>
<li id="uid_126">The Volvo V70 gets color-coded lower body panels as  standard, in line with the Volvo S80.</li>
<li id="uid_127">The Volvo On  Call system can now be combined with the Bluetooth mobile phone service.</li>
<li id="uid_128">With Volvo On Call it is now even possible to  activate the cabin heater remotely via SMS text messaging.</li>
<li id="uid_129">Electrically folding rear seat headrests in the V70 and  XC70.</li>
</ul>
</li>
<li>Among the other new features in the 2011 Volvo C30, S40, V50 and C70  line-up are:
<ul id="vcc_element_ul">
<li id="uid_132">The Volvo S40 and V50 now get  the same larger iron mark as the Volvo C30 and C70. The grille&#8217;s design  is otherwise unchanged.</li>
<li id="uid_133">New paint option for the  Volvo C30, S40 and V50 &#8211; Flamenco Red. The Volvo S40 and V50 are now  also available in Cosmic White and Orange Flame.</li>
<li id="uid_134">The  range of upholstery in the Volvo S40 and V50 now includes a new  contrasting leather option with black seat sides, white backrest and  orange stitching.</li>
<li id="uid_135">C70 buyers can now specify  optional parking sensors front and rear.</li>
<li id="uid_136">Cars with  Volvo On Call now have the option of activating the cabin heater  remotely via SMS text messaging.</li>
</ul>
</li>
</ul>
]]></content:encoded>
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		<title>Volvo C30 Polestar Performance Concept Prototype</title>
		<link>http://www.whyvolvo.com/2010/04/volvo-c30-polestar-performance-concept-prototype/</link>
		<comments>http://www.whyvolvo.com/2010/04/volvo-c30-polestar-performance-concept-prototype/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 12:52:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[volvo news]]></category>
		<category><![CDATA[c30]]></category>
		<category><![CDATA[Polestar]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=256</guid>
		<description><![CDATA[This weekend Volvo Cars and Polestar enter their fifteenth consecutive motorsport season in the Swedish Touring Car Championship (STCC) as reigning champions. But even before the racing cars exit the pit for the weekends' first practice session, Polestar now present the ultimate Volvo car for the street.]]></description>
			<content:encoded><![CDATA[<p>Premiere for concept car from Volvo Cars&#8217; official Racing and Performance Partner</p>
<div id="attachment_257" class="wp-caption aligncenter" style="width: 472px"><a href="http://www.whyvolvo.com/wp-content/uploads/2010/04/32431_1_5.jpg"><img class="size-large wp-image-257  " title="c30 polestar" src="http://www.whyvolvo.com/wp-content/uploads/2010/04/32431_1_5-1023x776.jpg" alt="c30 polestar" width="462" height="351" /></a><p class="wp-caption-text">click to enlarge</p></div>
<p id="uid_6">Main objective with the Volvo C30 Polestar Performance  Concept Prototype is to explore what happens when racing engineers and  designers get free hands to build a street car without any limitations  set by a specific racing regulation.</p>
<p id="uid_7">
<p id="uid_8">Polestar  has a long and successful competition history with Volvo, racing with  850, S40, and S60. In 2009, Polestar won the STCC for Volvo Cars with  the C30, a car they developed completely from scratch.</p>
<p id="uid_9">The  close relationship between Polestar and Volvo Cars in testing and  development has lead up to Polestar receiving the responsibility to  develop Polestar Performance Engine Optimization Products as a  complement to Volvos standard cars.</p>
<p id="uid_10">
<p id="uid_11">These products are sold through Volvos dealers on several  markets and are the only engine optimizations for Volvo cars covered by  Volvos original warranty and where the certified fuel consumption and  emissions remain unchanged.</p>
<p id="uid_12">With the Volvo C30  Polestar Concept Prototype, Polestar aimed to build further on the  strong driving characteristics of the standard C30 and at the same time  illustrate the link between the racing cars and the Polestar Performance  products.</p>
<p id="uid_13">
<p id="uid_14">The car is based on  Polestars unique experience from developing the Volvo C30 into a winning  race car. The interior and exterior design reflects Polestars know-how  on the C30&#8242;s aerodynamic and driving properties derived through several  years of development and testing &#8211; from computer simulations, to wind  tunnel and race track testing.</p>
<p id="uid_15">The car will premiere  for the public at Gothenburg Motor show April 22-25.</p>
<p id="uid_16"><strong id="vcc_element_bold">Polestar C30 Performance Prototype Technical  Specification</strong></p>
<p id="uid_17">Engine:<br />
Volvo T5: 2.5L Turbo  with larger intercooler and KKK 26 turbo<br />
Modified pistons, conrods  and inlet camshaft</p>
<p id="uid_18">Power Output:  405 hp. Torque: 510  Nm</p>
<p id="uid_19">
<p id="uid_20">Drivetrain:<br />
Quaife  mechanical differential brake front and rear<br />
Haldex AWD</p>
<p id="uid_21">
<p id="uid_22">Chassis:<br />
Öhlins shock absorbers and  springs<br />
More responsive steering rack with 2,25 ratio</p>
<p id="uid_23">
<p id="uid_24">Brakes:<br />
Front: Brembo 380mm discs  with six piston calipers<br />
Rear: Brembo 330mm discs with four piston  calipers</p>
<p id="uid_25">
<p id="uid_26">Rims and Tires:<br />
BBS  FI 19&#215;8,75&#8243;<br />
Pirelli  P Zero 235/35 ZR 19</p>
<p id="uid_27">
<p id="uid_28">Interior:<br />
Racing seats with Ternsjö leather and four  point harness</p>
<p id="uid_29">
<p id="uid_30">Exterior:<br />
Aerodynamics  derived from the STCC race car</p>
<p id="uid_31">
<p id="uid_32">For  more information, please log on to <a id="vcc_element_anchor" rel="nofollow" href="http://www.polestar.se/" target="_blank">www.polestar.se</a> or  contact Hans Bååth, Polestar Performance Marketing Director  +46-(0)708-920627</p>
<p><em>Copyright Volvo Car Corporation</em></p>
]]></content:encoded>
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		<item>
		<title>Stock Purchase Agreement Regarding Volvo Cars Signed Today</title>
		<link>http://www.whyvolvo.com/2010/03/stock-purchase-agreement-regarding-volvo-cars-signed-today/</link>
		<comments>http://www.whyvolvo.com/2010/03/stock-purchase-agreement-regarding-volvo-cars-signed-today/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 20:25:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[volvo news]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Geely]]></category>
		<category><![CDATA[Stock Purchase]]></category>
		<category><![CDATA[volvo]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=247</guid>
		<description><![CDATA[Volvo cars - Today, 28 March, Zhejiang Geely Holding Group Co. Ltd and Ford Motor Company have signed a stock purchase agreement regarding the ownership of Volvo Car Corporation. The deal is anticipated to be completed in the third quarter of 2010.]]></description>
			<content:encoded><![CDATA[<p>Volvo cars press release &#8211; Today, 28 March, Zhejiang Geely Holding Group Co. Ltd and Ford Motor Company have signed a stock purchase agreement regarding the ownership of Volvo Car Corporation. The deal is anticipated to be completed in the third quarter of 2010.</p>
<p><strong>Stated in Zhejiang Geely Holding Group&#8217;s press release:</strong><br />
Mr. Li Shufu, Chairman Zhejiang Geely Holding Group Co. Ltd, says:<br />
&#8220;We are pleased to have reached this agreement with Ford, enabling us to safeguard and strengthen Volvo&#8217;s renowned brand heritage. This transaction will ensure Volvo&#8217;s Page 1 of 2 continued leadership in the premium segment, where it enjoys a global reputation for safety and environmental-friendly technologies. This famous Swedish premium brand will remain true to its core values of safety, quality, environmental care and modern Scandinavian design.&#8221;</p>
<p>&#8220;As part of the proposed transaction, Zhejiang Geely Holdings will maintain the strong collaborative relationships that Volvo has built with employees, unions, suppliers, dealers and above all, customers. On completion, Volvo Cars will be a separate company with its own management team based in Gothenburg, Sweden, and a new board of directors.<br />
The board and the management will have a mandate to develop Volvo Cars&#8217; leadership in safety and clean environmental technologies, expanding the company as a world-leading premium brand with a presence in more than 100 markets and ambitious plans in the fast-growing Chinese market.&#8221;</p>
<p><strong>Facts about Zhejiang Geely Holding Group Co., Ltd.</strong><br />
Zhejiang Geely Holding Group Co. Ltd. was founded in 1986 with its headquarters in Hangzhou, China. Zhejiang Geely Holding Group and its associated companies have established operations that span the automotive value chain, from research, development and design to production, sales and servicing. They are a fully-integrated independent auto manufacturer producing cars, engines and transmissions. Today, they are one of China&#8217;s fastest growing automotive manufacturers, as well as the industry&#8217;s leading privately held group.</p>
<p>Click here to watch the press conference: <a href="https://www.media.volvocars.com/global/enhanced/en-gb/Media/Preview.aspx?mediaid=32185">https://www.media.volvocars.com/global/enhanced/en-gb/Media/Preview.aspx?mediaid=32185</a></p>
<p>For further information please go to:  </p>
<p>Ford Motor Company&#8217;s media centre: <a href="http://www.media.ford.com/">http://www.media.ford.com/</a> and to Zhejiang Geely Holding Group Co.&#8217;s media centre: <a href="http://www.geely.com/global/media_centre/press_releases.html">http://www.geely.com/global/media_centre/press_releases.html</a></p>
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		<title>Go Green &#8211;  Volvo Racing</title>
		<link>http://www.whyvolvo.com/2010/03/go-green-volvo-racing/</link>
		<comments>http://www.whyvolvo.com/2010/03/go-green-volvo-racing/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 03:03:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[volvo news]]></category>
		<category><![CDATA[go green]]></category>
		<category><![CDATA[Pre-Season test]]></category>
		<category><![CDATA[Volvo Polestar STCC]]></category>
		<category><![CDATA[volvo racing]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=243</guid>
		<description><![CDATA[Volvo Polestar STCC Pre-Season test 2010]]></description>
			<content:encoded><![CDATA[<p>Volvo Polestar STCC Pre-Season test 2010<br />
<object width="580" height="360"><param name="movie" value="http://www.youtube.com/v/pysC5a0x02E&#038;hl=en_US&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;hd=1&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/pysC5a0x02E&#038;hl=en_US&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;hd=1&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object></p>
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		<title>Volvo gets Naughty</title>
		<link>http://www.whyvolvo.com/2010/03/volvo-gets-naughty/</link>
		<comments>http://www.whyvolvo.com/2010/03/volvo-gets-naughty/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 18:11:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[volvo news]]></category>
		<category><![CDATA[Naughty Volvo]]></category>
		<category><![CDATA[S60]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=235</guid>
		<description><![CDATA[Arnold Worldwide has partnered with EuroRSCG 4D to develop an integrated campaign to promote the introduction of the new Volvo S60 at the Geneva Auto Show. The theme, "The Naughty Volvo", aims to build on the brand's responsible reputation by showing it has a fun and adventurous side, too.]]></description>
			<content:encoded><![CDATA[<p>Arnold Worldwide has partnered with EuroRSCG 4D to develop an integrated campaign to promote the introduction of the new Volvo S60 at the Geneva Auto Show. The theme, &#8220;The Naughty Volvo&#8221;, aims to build on the brand&#8217;s responsible reputation by showing it has a fun and adventurous side, too.</p>
<p>The campaign objective is to spark conversation about the new model among driving enthusiasts by demonstrating the S60&#8242;s driving dynamics, design and innovative technology. The campaign launches with a digital experience in March and will expand throughout the year to include TV, social marketing, press ads, experiential activity, outdoor and CRM elements.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="580" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/9Bd_EXKXkAQ&amp;hl=en_US&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;hd=1&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="580" height="360" src="http://www.youtube.com/v/9Bd_EXKXkAQ&amp;hl=en_US&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;hd=1&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
The online campaign centers around three Naughty Volvo Films shot at Volvo&#8217;s proving grounds in Sweden. The digital experience allows consumers to engage with the films, which feature increasingly mischievous product demonstrations. Users will be able to turn up the films from levels one to three to increase the excitement of the product demonstration. The films can be accessed at <a href="http://www.naughty.volvocars.us.">www.naughty.volvocars.us</a>.</p>
<p>Level One of the first film showcases The Naughty Volvo going through a product demonstration called Slalom. It shows the S60 undertaking a standard slalom test and finishes with the tagline, &#8220;Want it Naughty?&#8221; Level Two shows a naughtier looking S60 turning from standard orange to a hot red color completing the same course, but this time driving oh-so-close to delicate objects such as porcelain plates and a goldfish bowl which are precariously placed on top of the slalom cones. The end of Level Two asks the question, &#8220;Want it even naughtier?&#8221; Level Three shows the new S60 negotiating the same course, only this time driving backwards with expert precision. It ends with, &#8220;Not naughty enough? You tell us.&#8221;</p>
<p>At this point, users will be invited into a crowd-sourcing program where fans of the car are invited to submit ideas on how to create a Level Four experience, the most adventurous and mischievous of the product demos. The winning ideas will be produced by Arnold and EuroRSCG 4D and released prior to the S60&#8242;s on-sale date later this year.</p>
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		<title>Volvo C70 Switch Ad &#8211; Video</title>
		<link>http://www.whyvolvo.com/2010/01/volvo-c70-switch-ad-video/</link>
		<comments>http://www.whyvolvo.com/2010/01/volvo-c70-switch-ad-video/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 13:44:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[volvo news]]></category>
		<category><![CDATA[C70]]></category>
		<category><![CDATA[Volvo Switch]]></category>

		<guid isPermaLink="false">http://www.whyvolvo.com/?p=229</guid>
		<description><![CDATA[Volvo C70 Switch Ad - Video]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Enjoy!</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="445" height="364" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ieqbdmJTRQo&amp;hl=en_US&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="445" height="364" src="http://www.youtube.com/v/ieqbdmJTRQo&amp;hl=en_US&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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