Why Volvo

Introducing the all-new S60 and V60 R-Design – designed with true sports-car feel and featuring a specially developed chassis to ensure that the driving experience matches the car’s appearance.

Volvo S60/V60 R-Design Launch.

The Volvo S60 T6 Design by Heico Sportiv. The sedan powers up to 330 hp  with only 100 models exclusively available as special editions in Sapphire Black metallic paint.

Four-wheel drive and six-speed automatic

Heico Sportiv Body Kit, Suspension and Exclusive Design Elements

The exclusive interior details with the Heico Sportiv logo includes an aluminum shifter, an aluminum footrest, an aluminum pedal set and an aluminum “limited edition” plate with a particular production number.

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The pronounced wedge shape and the slim coupe-like roof line of the new V60 are accompanied by the shoulder profile along the car’s sides, creating a gentle yet powerful double wave from the headlamps at the front to the tail lamps at the rear.

The sporty interior of the new V60 is also the most advanced high-tech environment ever available to a Volvo driver.

Groundbreaking technology such as the optional Pedestrian Detection with full auto brake takes Volvo’s safety dedication yet another step towards the vision of building cars that do not get involved in accidents.

In the field of comfort, there are features such as the optional Adaptive Cruise Control (ACC), which automatically maintains a set gap to the vehicle in front. What is new is that the Adaptive Cruise Control operates at speeds below 30 km/h, all the way down to standstill in a car with automatic transmission.

The new V60 can naturally be equipped with parking sensors front and rear and a Park Assist camera at the rear. A camera in the front grille with a 180° field of vision is a new Volvo feature that is available as an accessory.

The camera is a great asset when maneuvering in crossings with limited view or when driving out from a tight and narrow exit such as a parking garage. The image from the camera is displayed on the 7-inch screen in the center stack.

The only 40/20/40-split rear seat in the segment, an easy to load luggage compartment and two built-in child booster cushions – the new Volvo V60 is the perfect choice for buyers who want extra flexibility on top of sporty design and an exciting drive.

All New Volvo 2011 V60

The all-new S60 packs more style, performance and technology than many of its competitors, but at a substantially lower price when showroom equipped. The all-new 2011 Volvo S60 beats a showroom equipped 2011 BMW 335i xDrive by a whopping $7,150, and a Mercedes-Benz C350 by an impressive $1,765. The all-new 2011 Volvo S60 sport sedan goes on sale in late 2010.

copyright Volvo Cars of North America, LLC

The all-new Volvo S60 pricing and options

Despite the all-new S60 sport sedan being exceedingly well equipped right out of the gate, there are a number of attractive option packages and single options available.

2011 Volvo S60 T6 AWD – $37,700
Destination charges – $850

Premium Package – $1,500

Power glass moonroof
Power passenger seat
Dual Xenon gas discharge headlights with Active Bending Light (ABL)

Climate Package – $800

Heated front seat
Heated windshield washer nozzles
Headlight washers
Rainsensor wipers
Interior Air Quality System (IAQS)

Multimedia Package – $2,700

Premium Multimedia Sound System with MultEQ XT by Audyssey,
Dolby Pro Logic II, 650 watts, 12 premium loudspeakers
Rear park assist camera
Navigation system with real time traffic updates
Map Care with two complimentary navigation updates

Technology Package – $2,100

Pedestrian Detection with Full Auto Brake
Adaptive Cruise Control (ACC) with Queue Assist
Collision Warning with Full Auto Brake
Distance Alert
Lane Departure Warning
Single Options

Metallic paint – $550

Premium Electric Silver paint – $675

Urbane Wood inlays – $300

Front and rear Park Assist – $500

Blind Spot Information System (BLIS) – $700

Personal Car Communicator (PCC) – $550

Touring chassis – N/C option

FOUR-C (Continuously Controlled Chassis Concept) Active Chassis – $750

17-inch “Njord” alloy wheels – N/C option

17-inch “Njord” alloy wheels with self supporting tires – $500

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• The new five-cylinder 2-litre turbodiesel introduced in the all-new Volvo S60 is now available throughout Volvo Cars’ model range – and there are upgraded six-cylinder petrol engines too.
• In the Volvo S80, V70, XC70 and XC60 the newly developed 2-litre diesel engine produces 163 hp and 400 Nm of torque. In these models the engine is badged the D3.
• The Volvo S80, V70, XC70 and XC60 can also be specified with the high-performance D5 engine that produces 205 horsepower and 420 Nm of torque.
• In the Volvo C30, S40, V50 and C70 the new 2-litre turbodiesel is available in two variants:
  • D4 with 177 hp and 400 Nm of torque.
  • D3 with 150 hp and 350 Nm of torque. This engine will be introduced in the C70 during the spring and later in 2010 it will also become available in the C30, S40 and V50.
• Volvo S80, V70, XC70 and XC60 also get upgraded petrol engines:
  • New exterior color, Flamenco Red, for all four models.
  • The Volvo XC60 is also available in a new color, Seashell, and the range of wheel rims has been extended with a new 18-inch wheel with six double spokes.
  • The Volvo V70 gets color-coded lower body panels as standard, in line with the Volvo S80.
  • The Volvo On Call system can now be combined with the Bluetooth mobile phone service.
  • With Volvo On Call it is now even possible to activate the cabin heater remotely via SMS text messaging.
  • Electrically folding rear seat headrests in the V70 and XC70.
• Among the other new features in the 2011 Volvo C30, S40, V50 and C70 line-up are:
  • The Volvo S40 and V50 now get the same larger iron mark as the Volvo C30 and C70. The grille’s design is otherwise unchanged.
  • New paint option for the Volvo C30, S40 and V50 – Flamenco Red. The Volvo S40 and V50 are now also available in Cosmic White and Orange Flame.
  • The range of upholstery in the Volvo S40 and V50 now includes a new contrasting leather option with black seat sides, white backrest and orange stitching.
  • C70 buyers can now specify optional parking sensors front and rear.
  • Cars with Volvo On Call now have the option of activating the cabin heater remotely via SMS text messaging.

Arnold Worldwide has partnered with EuroRSCG 4D to develop an integrated campaign to promote the introduction of the new Volvo S60 at the Geneva Auto Show. The theme, “The Naughty Volvo”, aims to build on the brand’s responsible reputation by showing it has a fun and adventurous side, too.

The campaign objective is to spark conversation about the new model among driving enthusiasts by demonstrating the S60′s driving dynamics, design and innovative technology. The campaign launches with a digital experience in March and will expand throughout the year to include TV, social marketing, press ads, experiential activity, outdoor and CRM elements.

The online campaign centers around three Naughty Volvo Films shot at Volvo’s proving grounds in Sweden. The digital experience allows consumers to engage with the films, which feature increasingly mischievous product demonstrations. Users will be able to turn up the films from levels one to three to increase the excitement of the product demonstration. The films can be accessed at www.naughty.volvocars.us.

Level One of the first film showcases The Naughty Volvo going through a product demonstration called Slalom. It shows the S60 undertaking a standard slalom test and finishes with the tagline, “Want it Naughty?” Level Two shows a naughtier looking S60 turning from standard orange to a hot red color completing the same course, but this time driving oh-so-close to delicate objects such as porcelain plates and a goldfish bowl which are precariously placed on top of the slalom cones. The end of Level Two asks the question, “Want it even naughtier?” Level Three shows the new S60 negotiating the same course, only this time driving backwards with expert precision. It ends with, “Not naughty enough? You tell us.”

At this point, users will be invited into a crowd-sourcing program where fans of the car are invited to submit ideas on how to create a Level Four experience, the most adventurous and mischievous of the product demos. The winning ideas will be produced by Arnold and EuroRSCG 4D and released prior to the S60′s on-sale date later this year.