Why Volvo

The very first video footage of the all-new 2010 Volvo S60 will be released exclusively in social media. Volvo’s Facebook fans were the first to see it exclusively already in 2009. The video will then be released to the general public on YouTube as soon as the new year begins.

“We will ensure that this is the first car video on YouTube in 2010. It will be released on Volvo Car’s channel on YouTube a few seconds after we have entered the new year,” says Olle Axelson, Senior Vice President Public Affairs at Volvo Car Corporation.

The all-new Volvo S60 video will be released to the public on the YouTube channel VolvoCarsNews www.youtube.com/volvocarsnews a few seconds after midnight on Jan 1, 2010 CET (Central European Time).

See it Now on facebook:   All New Volvo S60 – First Footage

In our October 2009 post “Blink Artist first to see 2010 S60“,  we talked about blind artist Esref Armagan going to Volvo to paint the 2010 S60.  Well Esref has completed the painting (see below) and it’s up for sale on ebay.

Using his hands as sensors Esref Armagan felt his way round the all-new Volvo S60 with its dynamic sculpted form with his hands and then did the painting all the while he was documented on film. The resulting documentary Volvo S60 Blind Preview got an  overwhelming reception from Volvo fans around the world.  Please find the film below.