Why Volvo

Starting in 1994 Volvo began green racing, way before green was in style.

Now in  2008 Volvo has developed a completely new racing car, one that was based on the forthcoming Volvo C30 DRIVe. This model has an optimized aerodynamic package that results in lower drag and therefore lower fuel consumption on the street. On the track, these same aerodynamic features provide better stability and higher top speed. Green street technology would form the basis for a winning car on the track.

After a tough start Volvo’s green C30 race car delivered five pole positions and victories in the last two races of the season.

Volvo teams up with SimBin to create a  racing video game “Volvo – The Game”.   Expected release date for the game is May 2009 and it will be FREE!  The game centers around the S60 Concept we’ve been seeing lately.

The Two Swedish companies  are very excited about this venture, Henrik Roos, SimBin Studios CEO, said  “When Volvo Cars asked us if we were able to develop a Volvo racing game for PC, suitable for a wide audience and including the new S60 Concept car, we picked up on the challenge straight away. Especially since it was Volvo Cars located in Sweden that was asking. Two Swedish brands that join forces sounded like a perfect match to us”.

SimBin has a large portfolio of games which include award winning games like “GTR – The FIA GT Racing Game”, “GT Legends”, “GTR 2 – The FIA GT Racing Game”, “RACE – The WTCC Game”, “RACE 07 – The WTCC Game”, “GTR Evolution” and “STCC The Game”.

Can’t wait to top the Leader board!

Volvo receives the prestigious “Genius 2009” awarded by the insurance company Allianz Versicherungs AG.

“This award is a great honor because it singles out our great commitment to the development of innovative safety systems,” said Thomas Viehweg, Managing Director of Volvo Car Germany.

Volvo City Safety offers more safety especially in congested city traffic and is enabled at speeds up to 30 km/h. The system operates with an optical laser which continuously monitors traffic. For example, City Safety recognizes a sudden braking by the vehicle in front of the car. If the driver does not react, the system automatically triggers an emergency stop. The system can prevent a collision completely if the relative speed difference between the two vehicles is less than 15 kph. In the range of 15 to 30 kph, the emphasis is on effectively reducing the collision speed, minimizing the consequences of the accident.